Top 5 Reasons Why IPL has Become a Promising and Popular International Cricket Tournament

The Indian Premier League (IPL) has become one of the most watched international cricket tournaments today. There are more than 350 billion recorded viewers of the different matches that are played during the schedule. In 2024, there was a 38% increase in the number of viewers of IPL and JioCinema recorded an exceptional amount of traffic from fans across the globe. The audiences stick to their screens whether it is the TV or the digital platforms where the matches are aired. In fact, it was noted that the traffic on IPL betting apps also increases multifold when compared to the average amount of traffic on cricket betting apps in India. 

Some of the main reasons why IPL is so popular are as follows:

1. Blend of Sports and Entertainment

IPL is a perfect blend of both sports and entertainment. The teams have an exceptional number of stars and skilled professional players who add both – the cricket spirit and entertainment. With the involvement of a number of popular individuals from the Indian subcontinent, the IPL has become a go-to space for sports and entertainment both. You can also see cheerleaders and other factors that are made to entertain people. 

2. Great Competitive Spirit

It was duly noted by the experts in cricket that the competitive spirit among the cricketers is pretty great. They can be seen competing with each other on a big level. Even players from the otherwise same team are seen to work against each other when competing on the field. The spirit can be felt by the fans as well and that is why the popularity of the tournament has increased so much. 

3. Power of the Stars and Bollywood Celebrities

There are several popular Bollywood stars and other celebrities who are constructively involved in the IPL. In fact some of the IPL players are married to Bollywood stars who are seen in the audiences as well. This is another major reason for the growing popularity of the IPL. Super stars like Shahrukh Khan own the KKR team and Shilpa Shetty and other stars have ownership in other teams. 

4. Short Format

The short and sweet format of the IPL tournament is highly appreciated by the audiences and fans. With only 20 overs, the match is made exciting by the players across all overs. The 20 over format is definitely one of the biggest causes of popularity of IPL. Short attention span of people these days makes it easy for them to follow the matches throughout the tournament as well. 

5. Marketing and Branding is Strong

The organisers of the IPL spend a lot of time in the marketing and branding of the tournament in not just India but other countries too. There are advertisements, improved graphics and other features added to promote IPL and get a higher number of people to watch the matches. In fact, there are some cricket players who are like celebrities on social media so they are also effectively promoted. The marketing factors are one of the biggest causes of the increasing popularity of the tournament in the world today.